RESPONSIVE WEBSITE REBRAND

For this project, I was tasked with not only re-branding an organization, but designed and prototyping a responsive website for both mobile and web viewing. I chose the Animal Welfare Institute since they are dedicated to a cause I am passionate about. Their current logo seemed too literal and had too many elements; my logo redesign gently nods to air, land, and water, to represent all types of animals helped by this organization rather than show them in a literal way as in the original AWI logo.